Birchbox is a monthly online subscription service based in New York City that sends its customers a box containing four to five selected makeup samples, or other beauty products. Its products include skincare items, perfumes, organic based products, and various other cosmetics.
Video Birchbox
Histori
Birchbox was founded in September 2010 by Katia Beauchamp and Hayley Barna, both graduates of Harvard Business School. In October 2010, initial funding of Birchbox began with $ 1.4 million in initial funding from investors including First Round and Accel Partners. In August 2011, Birchbox received $ 10.5 million in Series A Funding. In April 2014, Birchbox raised $ 60 million in Series B funding, led by Viking Global Investors, and saw the participation of First Round Capital, Accel Partners, Aspect Partners, and Consigliere Brand Capital. In July 2014, Birchbox opened its first brick-and-mortar store in the Soho neighborhood of New York. In 2014, the company was priced at $ 485 million.
As of September 2015, Birchbox has over one million subscribers and 300 employees. In 2015, co-founder Hayley Barna resigned from the role of co-CEO at the company and joined First Round Capital as a business partner. In January 2016, the company cut 15% of its staff. As of May 2018, he has raised nearly $ 90 million.
Maps Birchbox
Membership
As of September 2015, Birchbox has over one million subscribers and more than 800 brand partners. The Birchbox incentive is that consumers will choose to purchase a full-sized product from any sample they have planted like from the Birchbox website afterwards. In 2016, about 50% of box subscribers continue to make full size purchases.
After subscribing, customers take a survey called "beauty profile" that aims to adjust their future choices to better suit their preferences.
Birchbox Points
Birchbox points are awarded for purchasing full-size product versions (both online and in-store), through referrals of others, and purchasing subscriptions as gifts to others. Until July 2016, customers can earn points by reviewing each product in their monthly box. Starting that month, customers will receive points only for the first five sample samples of their products.
Social commerce
In October 2014, Birchbox partnered with Soldsie to launch its first Instagram store. This store allows Instagram users interested in Birchbox products to buy directly through Instagram by leaving comments on a photo with hashtag #birchboxcart.
See also
- Online Retail
References
External links
- Official website
Source of the article : Wikipedia
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